Jun 27, 2016
Coming to Cannes Lions 2016 as an engineer, serious about and around technology, one expects the pretty side of life, body cult, unfulfilled statements, more style than life and many, many great ideas lost to campaigns and stuff. Reflecting some impressions along my topic for this conference (Will machine be creative?) and astonishingly, I found ad maximizing technology with the potential to even lead the industry on the human aspects of it.
Jun 6, 2016
From the beginning of technology starting with the invention of tools, men filled the gap of incapability by machine. Men had to operate, to steer, to feed and to maintain for machine to have effect. This resulted in non-human and even dangerous tasks to be fulfilled. Men had to behave like machine, performing and competing in a non-human, often non-social environment. Machine influenced evolution, enabled unthinkable achievements but didn’t contribute to the art of living.
Looking at this gap in modern times, the role of humans might not be as dangerous and it’s less of a physical challenge, but still it’s machine. Machine like repetition, machine like discipline, availability and constant machine like awareness. Design can’t be about forcing humans in machine-like behavior. Men can’t be part of the direct loop, the direct interaction as part of clocked processes. Many people might see the nature of humans close to machine, but it’s far from being robots.
Mar 20, 2016
We started preparation of our visit to the Lions conference 2016. Actually being part of a shining group of companies from the south-west of Germany. For a design and innovation company („We are Erfinder“) a special trip. Guess Lions is considered „creative“ towards promotion and marketing, inventing communication, not really the value of the core experience. Some might say, there are less attractive places to go to than Cannes, which might not be far from the truth. So hereafter some of our thinking and why we’re looking forward to enjoy a good and fruitful time.